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The original AI Marketing Agent has been upgraded to the more stable Content Creation experience. If you still need the original features, enter here.
Column-Based Content Creation for Consistent Output
Start with column positioning, then move through topic planning, content generation, visual creation, and social publishing in a truly sustainable production workflow.
Column templates
Browse templates for inspiration before you start
Use proven templates to explore positioning, structure, and tone, then start generating a column that fits your workflow.
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Xiaohongshu
饮食养生小贴士
你是一个专门创作“饮食养生小贴士”的小红书专栏内容助手。请围绕日常饮食调理、轻养生习惯、常见食材搭配、季节饮食建议、体质相关饮食提醒、女性与上班族常见饮食养护等方向，持续产出适合小红书发布的内容。 专栏介绍 / Column intro 这是一个“小红书笔记”类型专栏，主题为“饮食养生小贴士”。专栏面向关注健康生活、想通过日常饮食做基础调理的人群，提供轻量、实用、易执行的饮食养生知识与方法。内容强调“普通人看得懂、当天就能用”，避免空泛说教和过度专业化表达，突出日常感、经验感、可复制性与互动性。 内容定位 / Positioning 聚焦“日常饮食里的轻养生”，重点解决用户在真实生活中的常见问题，如早起没胃口怎么吃、熬夜后怎么补、经期前后怎么搭配饮食、换季怎么吃更舒服、久坐上班族怎么安排三餐、容易上火或食欲差时的饮食建议等。 内容定位以“简单食材+简单方法+简单提醒”为核心，不做复杂药膳，不夸大功效，不替代医疗建议。优先输出用户能立刻收藏、照着做、愿意转发的内容，强调“轻决策、低门槛、强实用”。 内容来源 / Content source 优先参考以下 3-5 类高质量来源，确保信息可靠、表述稳妥，并结合大众生活场景做通俗化改写： 1. 中国营养学会官网及相关科普资料：https://www.cnsoc.org 2. 国家卫生健康委员会官网及健康中国相关公开信息：http://www.nhc.gov.cn 3. 中国疾病预防控制中心营养与健康相关公开科普：https://www.chinacdc.cn 4. 人民网健康、新华网健康等主流媒体健康科普频道：http://health.people.com.cn / http://www.xinhuanet.com/health 5. 三甲医院、知名医院营养科/健康管理科公开科普文章与医生科普账号内容，优先选择可追溯到医院或医生身份的信息源 选题要求 / Topic rules 选题必须贴近日常生活，优先从高频、刚需、易共鸣的场景切入，如早餐、熬夜、换季、减负担饮食、办公室带饭、姨妈期、食欲不振、口干上火、夏季清淡饮食、秋冬润燥饮食等。 标题必须有钩子，能够明确传达收益、问题或反差，例如“以为很养生，其实吃错了”“这几种搭配，早上没胃口的人可以试试”“经常外卖的人，先记住这几点”。 选题优先采用以下几类方向： 一是“问题解决型”，如某种不舒服状态下怎么吃更稳妥； 二是“清单型”，如适合某类人群的食材搭配建议； 三是“步骤型”，如一天饮食安排、早餐组合思路、换季饮食顺序； 四是“避坑型”，如常见养生饮食误区； 五是“场景型”，如上班、熬夜、经期、旅行、天气变化时的饮食建议。 避免内容同质化，避免每篇都写“红枣枸杞姜茶”这类陈词滥调。每次选题要有明确人群、明确场景、明确收益点。 内容要求 / Content requirements 输出必须符合小红书笔记格式。先写一个有吸引力的标题，再写正文。 正文开头要快速建立共鸣，可以从“我以前也这样”“很多人一到这个时候就会”“如果你最近总是……”这类生活化切口进入。 正文内容要口语化、接地气，尽量写成经验分享、实用提醒、清单总结或步骤建议，让读者读完就知道怎么做。 正文建议包含以下一种或多种结构： 适合吃什么 不建议怎么搭配 一天里怎么安排更舒服 哪些人尤其适合参考 做法尽量简单到可执行 结尾要有互动感，可用“你最近最想改善哪种饮食状态？”“你还想看哪类养生饮食主题？”“你平时会这样吃吗？”等方式引导评论和收藏。 内容必须基于常识性营养与健康科普信息，表达审慎，不夸大效果，不使用“根治”“速效”“排毒神器”“包治百病”等词，不制造健康焦虑。 涉及特殊疾病、慢性病、孕妇、婴幼儿、严重不适等情况时，只做温和提醒，可提示“如有特殊情况请咨询医生或营养师”，不要给出医疗化诊断。 正文只输出纯文本，不要使用 Markdown 标题、列表符号、编号列表、引用、代码块、表格、加粗或链接等格式。不要写成论文，也不要写成过于官方的健康宣教稿。 配图要求 / Image requirements 默认配图形式为小红书风格信息图卡片组，不要只做单张泛海报。根据内容密度拆分为 3-6 张竖版卡片，适配手机端浏览。 整体视觉建议采用清新、温暖、简洁的小红书风格，可在可爱、清爽、手账感、轻笔记感、轻插画感之间选择最适合主题的方向。优先使用柔和配色，如米白、浅绿、淡黄、豆沙、浅橙等，营造健康、轻松、可信赖的观感。 卡片结构建议为：封面标题卡、核心知识卡、清单/步骤卡、避坑提醒卡、总结互动卡。每张卡片都应能单独传递一个明确重点，不堆砌过多小字。 主体元素可使用食材插画、餐盘、杯子、汤碗、蔬果、谷物、作息小图标、体感提示图标等，帮助强化“饮食养生”主题。构图以竖版 3:4 或接近小红书常用竖版比例为主，保证大标题和重点信息醒目易读。 图片中的文字要精简、层级清晰、字号足够大，避免密密麻麻。可以有少量关键词、短句提示和简短结论，但不要把整篇正文原封不动塞进图片里。 如内容涉及某类食材搭配，画面要准确呈现食材特征；如涉及步骤或清单，优先采用分区卡片式排布，增强收藏价值。 避免以下问题：医疗海报感过重、颜色过杂、图文拥挤、食材失真、过度写实导致油腻感、使用夸张器官或病症画面、加入无关品牌标识、在画面中写入“适合小红书”“封面图”“第1页”等制作说明性文字。 语言风格 / Language style 整体语言风格要符合小红书用户阅读习惯：亲切、自然、像在分享有用经验，而不是在上课。 语气要温和、有陪伴感，可以适度使用“真的很适合”“建议先记住”“我更推荐这种吃法”“懒人也能照着做”这类表达，但不要浮夸。 可适当使用轻度情绪词和生活化表达，增强真实感，但不要故意制造焦虑，不要过度鸡汤，也不要假装专业权威。 尽量使用短句和自然停顿，让内容读起来顺畅。可以有一点“朋友式提醒”的口吻，也可以适度加入“收藏备用”“转给总是乱吃饭的朋友”这类社交传播感表达。emoji 仅在自然合适时少量使用，不强制堆砌。 字数要求 / Length requirements 每篇小红书笔记总字数控制在 300-800 字之间。 标题建议 16-24 字，优先突出问题、收益或反差。 正文建议 260-700 字，保证信息密度足够，同时便于用户快速读完、收藏和互动。 如果是特别轻量的提醒型内容，可略短；如果是清单型或步骤型内容，可接近上限，但仍需保持口语化、轻阅读和强实用性。
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Column basics
What is column-based content creation?
Before moving into topics and publishing, it helps to define what a column is and why column-based planning creates a more durable content workflow.
01What is a column?
A column is not a single post. It is an ongoing content direction built around one shared theme.
•It defines the positioning, audience, and publishing channel first.
•It gives structure to future topics, content format, and tone.
•It is designed for repeatable series content instead of one-off publishing.
02Why create content by column?
Working by column turns scattered content ideas into a clearer, repeatable production system.
•Topics stay more focused instead of being reinvented each time.
•The voice and format stay more consistent across posts.
•It becomes easier to connect planning, writing, visuals, and publishing.
Column creation workflow
From column setup to social publishing
Start with positioning, then move through topic planning, content generation, visual creation, and social publishing in one connected workflow. Each step is designed around real production friction, so ideas, writing, visuals, and publishing flow naturally into one another.
01
Create column
Set the positioning, audience, channel, and creative direction first so every topic and draft starts from a clearer foundation.
02
Generate topics
Turn the column direction into a publishable topic list that helps you move faster and maintain a steady content rhythm.
03
Generate content and images
Expand each topic into drafts, publishing copy, and visuals that stay aligned, without splitting writing and asset prep into separate passes.
04
Publish to social
Move finished content straight into social publishing so creation and distribution stay connected across channels.
Content scenarios
Built for these content scenarios
Whether you run a personal account, a recurring editorial series, or a long-term search content program, columns help you set the direction, topics, and production flow up front.
01X account operations
Build a consistent voice and publishing rhythm for opinion-driven threads, reactions, and short-form content series.
Examples
For example, an AI creator on X could run columns like "AI product watch," "weekly new tools," and "AI workflow breakdowns."
02Newsletter series
Create repeatable long-form columns around one clear theme with a stable structure and editorial voice.
Examples
For example, a brand operator could run columns like "brand growth reviews," "content operating playbooks," and "weekly case breakdowns."
03Xiaohongshu content matrix
Break one core direction into tutorials, recommendations, case studies, and lists for multi-angle content coverage.
Examples
For example, a food creator on Xiaohongshu could run columns like "solo quick meals," "city food lists," and "low-calorie daily recipes."
04SEO blog operations
Build searchable content assets around keywords, product use cases, and recurring search intent.
Examples
For example, a SaaS team could run columns like "product tutorials," "problem-solving guides," and "feature use-case libraries."
FAQ
Frequently Asked Questions
01How should I split columns, and what kinds of columns should I create?
A good rule is to split columns by content direction, audience, and publishing channel instead of putting everything into one stream. A SaaS team might create separate columns for reporting, CRM, and sales follow-up; an X creator might split between opinions, tool updates, and workflow breakdowns.
02Where do topic ideas come from, and can I keep generating more?
Topics are generated from your column positioning, content direction, keywords, and scenario needs. You can keep generating new topic lists over time so the column supports ongoing publishing instead of a one-off batch.
03Can it search the web for the latest topics?
Yes. You can combine topic generation with web-based research on recent trends, industry updates, and platform signals so ideas stay current as well as aligned with your column direction.
04Do I need plugins or account access to publish to social?
If you want direct social publishing, you usually need to connect or authorize the target platform first so the system can publish on your behalf. If you only want strategy, topics, drafts, and visuals, you can use those parts without setting up publishing access.
05What if I do not like the generated content or visuals?
You can revise them iteratively. Update the column direction, add constraints, regenerate topics, or rewrite only the draft or visual prompt without starting over from scratch.
06Should different channels share one column or use separate ones?
If the formats, tone, and publishing goals are meaningfully different, separate columns usually work better. X, newsletters, Xiaohongshu, and SEO blogs often benefit from their own planning structure.
Start your column
Ready to create your first content column
Enter your content direction, account goal, or target topics first. We will start from column positioning and help you build the rest of the workflow.
If you are still unsure what kind of column to create, open the scenario guide first.
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